Building Brand Trust in the Age of Consumer Reviews
Consumer reviews are great - don’t get me wrong - but let’s call a spade a spade…the consumer review section is simply a platform for out-of-touch consumers to broadcast their experience more so than a review of the product itself. Why should I trust the opinions of Dolores in Wichita or Franc in Montreal? I don’t know them, their temperament, or their general understanding of the topic at hand. For all I know, they’re bots.
May 5, 2021
